Ballin’ Design

January 22, 2012

I know, I know. It’s the heart of the NFL playoffs. The eve of a Championship Sunday featuring a phenomenal pair of matchups… teams steeped in history and tradition, draped in story-lines of renewal and redemption and brotherly rivalry. It’s the most glorious time of year. I get it.

But still. Hoops is back. And with it, this nugget of brilliance-in-the-technology-and-sports-arena. A simple concept that combines motion-capture and quick-printing technologies to form something truly meaningful for kids and the game they love: Basketball. Pretty cool.

(My 8th grade Reading & Studies Skills class taught me to cite my source. My source:  FastCo Design: 5 Lessons From The Best Interaction Design of 2011. Source cited.)

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