Loungelizard.com is a fine site. Dark. Real. Interactive. Full of great imagery. Provocative and memorable. Bold. And just scattered enough to be offensive to some passersby. In this case, that’s not a bad thing. It adds flavor, character, stickiness.
Note the number scratched into the bar. The subtle integration of the logo. The soiled tissue. Yes, the soiled tissue.
It goes beyond a website. Beyond information. It’s an experience — an almost sensory experience. The texture of the wood, the flickering of the candle, the taste of those damn peanuts, just out of reach. You’re at the bar, hunched over an adult beverage, staring at coasters, kept company by candlelight and a frosty mug. A miniature world you’ve found yourself in, if only for a few moments. It’s experience design at its best.
Nice job, lounge lizard. Nice job.