You wouldn’t build a car with a hidden door, a website with a cryptic URL, or a train station with no entrance. Yet take a look at this CVS in Porter Square in Boston. The store-front curve on this particular corner is designed to showcase the merchandise inside, but it also insinuates there’s an entrance nearby. But there’s no entrance for a block in each direction. And that’s far away enough to be an issue in the thick of a New England winter (when this photo was snapped).
The lesson here? Don’t deceive users on entry points. The gateways to the experience are as important as the experience themselves.
So get with it, CVS! And I’ll go ahead and admit that I walked into the glass window because I wasn’t quite paying attention. Darn head cold.